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Proposal BMG-2026-0148 Prepared for Cronin Miller Litigation Project Conversion-Led Homepage Rebuild & SEO Foundation - 2026 Valid until 11 July 2026

Custom Website Proposal for Cronin Miller.

A high-converting website redesign & rebuild for Cronin Miller Litigation - with serious SEO engineered into the foundation, built to turn 20 years of legal authority into booked consultations. Digital experiences that excite, inspire, connect and convert.

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Trusted by 150+ Australian & international businesses
Trusted by 150+ Australian & international businesses
About Balar Media Group

Custom design & organic SEO.

We specialise in custom, high-end web design and organic SEO. We craft beautiful, fast, search-optimised websites that help Australian businesses rank, convert and grow - built to perform, not just to look good.

You work directly with Jesse and Inge, the owners of Balar - no account-manager layer between you and the people leading your project.

The Objective

What we're building for Cronin Miller.

Balar Media Group will redesign and rebuild a fast, conversion-led website for Cronin Miller Litigation, with SEO engineered into the build so your established authority has all the ingredients required to rank on Google. The diagnosis is the opposite of most projects: you don't lack credibility - 20 years in practice, recognised in Doyle's Guide three years running, a Gold Coast Business Excellence Award winner, with 50+ years of combined experience across Gold Coast and Brisbane. The problem is that your site earns that trust and then doesn't act on it - your best proof is buried, and the homepage routes none of your depth toward a single, clear conversion.

The Journey

Where this build takes you.

Your new homepage is engineered to be read top-to-bottom in one pass, with momentum building toward a single action: Request a Consultation. The sequence is deliberate - clarity → proof → practice areas → objection-handling → close.

Your New Homepage

Your new homepage.

We show you the build before we build it. A homepage mockup makes the new structure tangible - so you're approving a design you can see, not a description you have to imagine.

View the live mockup in your browser ↗ or scroll down to preview it below
★ Please note

This is a design mockup of your home page only - not a live website yet. It's here to show you the look, feel and structure. We'll keep refining it until you're 100% happy - and if you'd like to add or remove pages or functionality, just say the word and we'll adjust the quote to match.

https://croninmiller.com.au
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The Difference

Your site today, vs your new one.

The short version of what changes - and why it matters for enquiries.

Your site today
What's holding you back
  • No clear next step - visitors read, then leave without making contact
  • Your awards and 20-year reputation are hard to find, so they don't build trust up front
  • Slow to load, which frustrates visitors and hurts your Google ranking
  • Pages aren't set up to be found on Google for the work you want
  • Invisible to AI tools like ChatGPT and Google AI when people ask for a lawyer
  • Little to capture enquiries on a phone, where most people browse
  • Looks similar to other firms - nothing that sets you apart
Your new Cronin Miller site
Built to win work
  • A clear Request a consultation path on every screen
  • Doyle's Guide, awards and 20 years front and centre, building trust instantly
  • Lightning fast custom build on a secure global network
  • SEO foundation built into every page, ready to be found on Google
  • AI-search ready - structured so AI tools can find and recommend you
  • Mobile-first with a call and enquiry button that follows the visitor
  • Custom, premium design that sets you apart from every other firm
The Build

Every section, with purpose.

Every section answers one question: what is this here to do?

Site Architecture

A structure built to be found.

We mirror your menu, rebuild it to convert, and bake SEO into every page. Here's the page breakdown.

Current
New structure
Home
Home
services/ (one flat list)
Services (hub) → 3 practice areas
~39 service pages
Kept, restyled & SEO-optimised
(no area pages)
Service Areas (hub) → Gold Coast · Brisbane
about/
About
team/
Team (hub) → lawyer profiles
news/
News / Insights
our-publications/
Publications
contact/
Contact (dual office)
opportunities/
Careers
(none)
FAQ
CONFIRM
Service areas to build now vs later.
CONFIRM
Service pages - migrate all now, or prioritise.
Functionality

Everything wired to convert.

The conversion features and foundations your current site is missing.

Consultation request form

Confidential enquiry form, straight to your inbox.

CRM & email integration

Every enquiry pushed to your CRM.

Tap-to-call + sticky mobile bar

Persistent call & book buttons on mobile.

Practice-area hub system

Three hubs routing visitors into every service.

Service-area pages + roll-out

Gold Coast & Brisbane now, more over time.

Team / lawyer profile system

Credential-rich profiles, photos & schema.

News & Publications library

Authority feed & publications, restyled.

FAQ accordion + schema

Buyer-intent FAQ with rich-result schema.

LegalService + dual-office schema

Both offices marked up for Google.

Core Web Vitals performance

Fast-loading, custom-built edge build.

301 redirect map

Every old URL mapped to its new home.

Analytics & conversion tracking

GA4 / GTM tracking every form & call.

The Build Platform

Built on the latest tech.

Your site is custom-designed in our studio and coded on a modern development stack, then deployed to Cloudflare's global edge network - the same forward-facing technology behind the world's leading sites. Fast, secure, and ready for both Google and the new wave of AI search.

ReactNNext.jsTSTypeScript5HTML5TailwindCloudflare

Lightning fast

Loads in under a second worldwide - and Google rewards the speed.

SEO foundation built in

Clean code and strong Core Web Vitals from day one.

AI-search ready

Structured so ChatGPT, Gemini and Google AI can find and recommend you.

Enterprise-grade security

Built-in DDoS protection and no plugin weak spots.

Always on

Edge infrastructure engineered for near-100% uptime.

Scales effortlessly

Handles any traffic spike automatically.

The same modern stack behind
NetflixTikTokNikeUberTwitchSpotify
SEO & Site Structure

Built to rank from day one.

Your new site is built with all the ingredients required to rank from day one. Without the right foundation, no amount of SEO will get you to page one - so we bake it in from the start:

    We'll also tidy up a few things on the current site so the new one launches clean and ready to compete - fixing the country setting (it's currently set to the US), making the site easier to use on phones, setting up both the Gold Coast and Brisbane offices correctly for Google, and linking your pages together so the most important ones get found.

    We build in the strongest SEO foundation we can - but no one can guarantee specific Google rankings, so we won't pretend to. What we do guarantee is that the groundwork is done properly.

    Process

    From scope to launch.

    A dedicated project manager runs the build end-to-end. No surprises.

    Launch Quality

    Nothing ships unchecked.

    Every build runs through the same go-live checklist before it touches your domain - so launch day is boring, in the best way.

    BALAR
    GUARANTEE

    The Balar Design Guarantee.

    If you're not happy with the design, we'll keep refining the homepage - free, within the agreed scope - until you are. You sign off on a design you love, or we keep working. No risk on the part that matters most.

    Recent Work

    Some of our best work.

    A few recent builds - scroll across, or see them all at balarmediagroup.com.au.

    Investment

    Costing breakdown.

    Payment options

    1 · 50 / 5050% deposit, 50% on completion (before going live).
    2 · Pay in 425% deposit, 25% on design approval, 25% mid-development, 25% on completion.
    3 · Payment plan25-40% deposit up front, then monthly payments. Site hosted with us; a small interest applies.

      Not included / optional: hosting & domain, professional photography (your existing imagery will be used), additional service-area pages beyond Gold Coast & Brisbane (rolled out over time so every page stays genuinely useful), and ongoing organic SEO (separate retainer below). SEO is engineered into the foundation to give you the strongest possible footing - but as with all search, rankings can't be guaranteed.

      Why It's Worth It

      Time · Experience · Value.

      After Launch

      Hosting & maintenance.

      One simple plan keeps your site fast, secure and fully looked after - billed annually for a locked-in rate.

      Optional extras - add any time

      Bolt these on whenever you're ready. None are required - they're here to grow with you.

      Advanced monthly SEO

      from $1,000 + GST / mo

      Ongoing keyword targeting, fresh content, technical SEO and monthly reporting to keep climbing the rankings over time.

      AI chat bot

      $499 + GST one-off

      A smart, high-quality assistant that answers visitor questions and captures enquiries 24/7 - great for turning visitors into leads.

      Google Business Profile

      from $299 + GST one-off

      Both offices set up and optimised to show up in Google Maps and local searches across the Gold Coast and Brisbane.

      Extra service-area pages

      from $150 + GST / page

      Expand into new regions as you grow - each new area gets its own page built to rank.

      Google Ads management

      from $600 + GST / mo

      Paid search campaigns set up and managed to bring in enquiries while your organic rankings build.

      Content & blog writing

      from $120 + GST / article

      Professionally written articles and insights that build authority and give Google more reasons to rank you.

      Social media management

      from $750 + GST / mo

      Done-for-you social content and posting to keep your brand active and top of mind.

      Working Together

      Clear commitments.

      Our side We commit to

      • Clear, proactive communication throughout
      • A dedicated project manager as your point of contact
      • On-time milestones and honest timelines
      • Thorough testing across devices and browsers
      • Training and support after launch

      Your side We'll need

      • Timely content, brand assets and feedback
      • A single point of contact for approvals
      • Sign-offs within agreed review windows
      • Access to required accounts (hosting, domain, analytics)
      • Rights to all supplied materials
      In Their Words

      What clients say.

      Terms & Acceptance

      Ready to get started?

      Please review the terms below. Once accepted and signed, we'll send your kickoff details and get the project underway.

      1. Agreement

      This proposal forms an agreement between Balar Media Group ("the Agency") and Cronin Miller Litigation ("the Client"). Acceptance is made by signing electronically below.

      2. Scope & Deliverables

      The Agency will deliver the services and stages outlined in this proposal. Any work requested beyond this scope will be quoted separately and agreed in writing before commencing.

      3. Quotation & Validity

      The special project price is valid until the date shown on this proposal. All prices are quoted in AUD and exclude GST unless stated.

      4. Fees & Payment
      1. Payment is made on the option selected at acceptance (50/50, Pay in 4, or a payment plan), as set out in the Payment options panel.
      2. Hosting & maintenance is billed monthly in advance and may be cancelled with 30 days' notice.
      3. All prices are exclusive of GST unless stated otherwise.
      5. Timeframe

      A 4-6 week development window applies from project commencement, subject to timely client feedback and asset supply.

      6. Revisions

      Reasonable revisions are included within scope at the design and development stages. Substantial changes after approval may be quoted separately.

      7. Intellectual Property

      On final payment, the homepage build is owned by the Client. The Agency retains the right to reference the work in its portfolio. Third-party assets (fonts, plugins, stock) remain under their respective licences.

      8. Client Responsibilities

      The Client is responsible for supplying accurate content, brand assets and any third-party account access required, and for ensuring it holds the rights to all materials provided.

      9. Confidentiality

      Both parties agree to keep confidential information disclosed during the project private and not to share it with third parties without consent.

      10. Cancellation

      Either party may cancel with written notice. The Client is liable for all work completed up to the cancellation date. Deposits are non-refundable once work has commenced.

      11. Liability

      The Agency's total liability is limited to the fees paid under this agreement. The Agency is not liable for indirect or consequential losses.

      12. Acceptance

      By ticking the box and signing below, the Client confirms they have read, understood and agree to these terms and authorise the Agency to commence the project.

      No extras selected - that's fine, you can add them any time.
      ✎ Sign here
      For Balar Media Group: Jesse Cluer & Inge Loock
      Tick the box, add your name & signature to enable.

      Proposal Accepted 🎉

      Thank you, Cronin Miller Litigation. Your acceptance has been recorded and the Balar team has been notified. We'll be in touch within one business day with your kickoff details.

      A Note From Us

      "We're genuinely glad you reached out. We love learning what makes a business like Cronin Miller Litigation tick - and our team would be honoured to build the next version of it with you."

      Warmest regards,
      Jesse Cluer & Inge Loock

      📞 Call Accept Proposal →